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Inspired by SpongeBob’s boundless optimism and the charm of Bikini Bottom, the collection channels the same energy into bold shadow palettes, character-inspired sponges and accessories priced under $20.
May 26, 2025
By: Lianna Albrizio
Associate Editor
The Spongebob craze is blowing up in the personal care space, food chains and now, the beauty world. So much, in fact, it’s got brands echoing the sentiments of the late Stephen Hillenburg’s iconic cartoon whose famous line is, “I’m ready!” Back by popular demand, Wet ‘n Wild is re-releasing its SpongeBob Limited-Edition Collection to bring the magic of Bikini Bottom to lovers of makeup and the animated classic series alike. Inspired by SpongeBob’s boundless optimism and the charm of Bikin...
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